marc jacobs The greenering of Web 2As

The greenering of Web 2

As someone who attends a fair number of conferences in many different cities, it’s become painfully clear to me that, in general, the confabs’ organizers have not yet climbed fully aboard the marc jacobs green train.

That is to say, conferences are often not the best examples of a focus on taking care of the environment.

Note: The Web 2.0 Expo is an official partner of CNET’s Webware 100 Awards.

“It’s a bit hard on the old conscience being employed in an industry (that) creates as much waste as the events industry,” wrote Web 2.0 Expo general manager and co chair Jennifer Pahlka. “Much is made of the carbon footprint of an event, but I’m well aware of an even more daunting measure, t marc jacobs he ecological footprint, which looks at the sum total of resources used. Take a look at all that goes into producing an event the size of Web 2.0 Expo (including what our sponsors, exhibitors, and speakers bring) and you can either get depressed or try to tackle the problem. We’re doing both. We have a long way to go, but I thought I’d share some of the changes we’ve implemented this year.”

Among the changes Pahlka mentioned: Using 100 percent recycled materials for the program guide, attendee direct mail, attendee bag, and event signage; reducing the program guide by a third; recycling badges; providing water coolers and encouraging attendees to bring their own bottles; and more.

Of course, even Pahlka acknowledged that the efforts are only a start. And I do wonder how many attendees will bring their own bottles or recycle their program guides another initiative.

“One thing I’ve become painfully aware of is that recycling is a good step, but not generating the waste in the first place is o marc jacobs rders of magnitude more beneficial to the earth,” Pahlka wrote. “That’s why ‘reduce’ should always be the real goal. We’re working with sponsors on further steps for reducing, and with our vendors on all t marc jacobs hree Rs. In some areas, we’re aware we’re taking risks. For instance, we’ve tried to limit the print run of the program guide this year, so there’s a chance we’ll run out if people don’t follow our lead and leave their used guides for others to reuse. We hope you will all be tolerant of any errors we make in support of this effort.”

Well, a start is a good thing, and I would love to see other confabs do the same thing. Or more.

Anecdotally, I heard that the Office 2.0 conference has put on a fully green event, though I couldn’t find any direct evidence of that.

But if you’ve got good examples of conferences that are making impressive strides toward the greening of the industry, I’d like to hear about them. Please leave a comment or send me an email to daniel dot terdiman at cnet dot com.